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verkstad logo visual communication for complex decisions

visual communication for complex decisions

Web design service icon — hand-drawn browser window representing website design for complex ideas.

Web Design

I design and build custom websites that help organizations communicate complex ideas clearly and guide audiences toward action. Each site is thoughtfully structured, accessible, and aligned with your brand. This makes it easier for people to understand your message and what to do next. I am a certified Wix Studio expert. 

For finance firms and startups

I create websites that build credibility, tell your story, and support business goals — whether that’s attracting clients, explaining a value proposition, or encouraging engagement.

For public agencies and planning firms

Websites are a powerful tool for public communication and engagement. I design sites that present information in a clear, logical progression and create meaningful opportunities for stakeholders and the public to learn, participate, and provide input.

BOE website design — a responsive website refresh for a transportation solutions firm, shown on desktop and mobile with the homepage and about content built from the client's existing brand guide.
BOE

Context: Private Business

Designed and built a website refresh for BOE using their existing brand guide and content explaining their unique service offerings and team.

Flood Safe Columbia River website design — an accessible, responsive website for a Portland-region flood-protection public initiative, shown on desktop and tablet, helping constituents find bond-levy information.
Flood Safe Columbia

Context: Public Initiative

Designed an accessible website for the Flood Safe Columbia River project, helping constituents easily obtain information related to the bond levy and building support for its successful passage.

Radicle Growth website design — a responsive website refresh for a venture capital fund investing in ag and food tech, shown on desktop and mobile, built to help applicants navigate funding opportunities.
Radicle Growth

Context: Financial Services

Designed website refresh for Radicle Growth using their existing visual identity and content. Prospective applicants can quickly and easily navigate to the frequent Radicle Challenges that they provide for funding in specific categories.

Collaborative Strategies website design — a responsive website for a community-building and public outreach consultancy, shown on desktop and tablet with custom illustrations.
Collaborative Strategies

Context: Startup Business

Developed a unique new website for the startup Collaborative Strategies, a consultancy that focuses on community building and public outreach. 

04

delivery

Phase 4:

I will take your feedback, apply it to the design and develop a fully formatted draft. This draft will be delivered for you to review and we will iterate until it is final (usually 1-2 revision cycles).

01

project kickoff

Phase One:

We will discuss your goals, constraints, and project schedule, as well as explore your existing materials and brand. Then, I propose a clear scope of work and fee based on the materials required and the time needed to do the work well.

02

DRaft development

Phase 2:

Using our scope as a guide, I will develop and format a draft product(s), or a few concepts depending on context. Content will be edited for clarity and visual elements will be developed to complement it. This draft will demonstrate the look and feel of the future product(s).

03

full design and review

Phase 3:

You will review the draft demo and provide feedback for me to incorporate. Up to three revisions are included in the base scope, with opportunities for further revisions billed at my hourly rate.

my process

My work is highly context-dependent. Scope and pricing are based on the complexity of the material, the audience, and the level of collaboration required.

Most projects follow a  four-step process: 

  • Project Kickoff

  • Draft Development

  • Full Design and Review

  • Product Delivery

 

Have more questions? Please check out my FAQ.

Let's Talk!

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