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verkstad logo visual communication for complex decisions

visual communication for complex decisions

Public outreach service icon — hand-drawn hand pressing a "YES" button representing community engagement and outreach design.

Public Outreach

I design visual communication materials for public outreach that helps communities understand complex projects, policies, and tradeoffs. My work focuses on increasing clarity, accessibility, and engagement. This allows people to see how decisions affect them and learn how they can participate.

For public agencies and planning firms

I create outreach materials that support council meetings, open houses, and engagement efforts. These materials translate technical information into clear, community-focused narratives.

Imagine Greater Downtown outreach materials — public outreach and visioning materials for a 10-neighborhood planning project in Downtown Seattle, shown as two spreads with a project intro and an annotated neighborhood map.
Imagine Greater Downtown

Context: Planning Project

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Designed public outreach materials that translated a robust planning and outreach project in Downtown Seattle. The project was a visioning exercise for a 10-neighborhood area.

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PBOT Vision 2030 outreach materials — public outreach graphics for Portland's transportation bureau illustrating the city's roadway classifications, their characteristics, and each category's share of all city streets, shown as an annotated street map and a data comparison table.
PBOT Vision 2030

Context: Planning Project

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Developed and designed materials for PBOT to illustrate the different roadway classifications, their unique characteristics, and the percentage that each category represents as a total of all city streets.

Sustainable Alhambra outreach boards — trilingual public meeting boards for the City of Alhambra presenting sustainability statistics in English, Spanish, and Chinese, shown as a welcome board and an economy board with illustrated data.
Sustainable Alhambra

Context: Planning Project

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Designed public meeting boards for the City of Alhambra illustrating key stats about sustainability and ensuring that the three main languages spoken were all represented. 

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delivery

Phase 4:

I will take your feedback, apply it to the design and develop a fully formatted draft. This draft will be delivered for you to review and we will iterate until it is final (usually 1-2 revision cycles).

01

project kickoff

Phase One:

We will discuss your goals, constraints, and project schedule, as well as explore your existing materials and brand. Then, I propose a clear scope of work and fee based on the materials required and the time needed to do the work well.

02

DRaft development

Phase 2:

Using our scope as a guide, I will develop and format a draft product(s), or a few concepts depending on context. Content will be edited for clarity and visual elements will be developed to complement it. This draft will demonstrate the look and feel of the future product(s).

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full design and review

Phase 3:

You will review the draft demo and provide feedback for me to incorporate. Up to three revisions are included in the base scope, with opportunities for further revisions billed at my hourly rate.

my process

My work is highly context-dependent. Scope and pricing are based on the complexity of the material, the audience, and the level of collaboration required.

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Most projects follow a  four-step process: 

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  • Project Kickoff

  • Draft Development

  • Full Design and Review

  • Product Delivery

 

Have more questions? Please check out my FAQ.

Let's Talk!

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